This article was written on 2015.1.2.

The National Museum of Modern and Contemporary Art (MMCA) in Seoul, located in Sogyeok-dong, Jongno-gu.
It is a place where 1 million visitors have visited within a year of its opening.
Leesle (leesle), a brand of Sinhanbok/Living Hanbok/Everyday Hanbokcan be found there.

[Press Release] 2014.11.26. Welcoming the 1 millionth visitor.
http://www.mmca.go.kr/pr/pressDetail.do?menuId=6020000000&bdCId=201411270004615&searchBmCid=200903020000010

<Attached to the text> The National Museum of Modern and Contemporary Art (Director in Charge Yoon Nam-soon) welcomed its 1 millionth visitor on the evening of November 26, 2014 (Wed) at 6:10 PM.
The annual number of visitors in 2014 is 1 million, and the total number of visitors since its opening on November 13, 2013 is 1,142,744.

I was surprised when I received an offer to enter the National Museum of Modern and Contemporary Art.
I had been there twice before.

This is a photo I took when I visited the National Museum of Modern and Contemporary Art on October 29, 2014.
I wore a khaki majeogori and a black unbalanced dress from Leesle.

** Reference for the Hanbok I wore **
http://www.leesle.com/product/detail.html?product_no=40&cate_no=24&display_group=1

The first time I went there, the artist was holding a special exhibition of his work called "Sinseonnol'eom" outdoors.
But when I went back for the second time in October, it was gone.
Inside, they had made long benches out of marble.
It was impressive to see that citizens of all ages, from adults to children, were visiting the museum, enjoying art in their daily lives and using it as a resting place.

Hyundai Motor Company has invested 12 billion won over 10 years in the National Museum of Modern and Contemporary Art.

They also sponsor emerging and promising artists
and exhibit and sell the works of such artists in the "Gallery Art Zone" inside the National Museum of Modern and Contemporary Art.

My official pose cannot be left out.
A commemorative photo for visiting the National Museum of Modern and Contemporary Art in Seoul.

I took a picture like this
and was quietly looking around the interior and exhibition.
Then, I was surprised to receive a proposal to enter the Gallery Art Zone.

Actually, when I was looking around the Gallery Art Zone at the time
I saw various works of art and creative ideas from artists
'Leesle (leesle) Hanbok would be there...?' and
I had thought about it for a moment.

That thought became a reality....

This is the Gallery Art Zone at the National Museum of Modern and Contemporary Art.
http://www.mmca.go.kr/contents.do?menuId=5050001538
It is a space created to make people feel close to culture and art in their daily lives.
It is a place where you can view and purchase various artists' works.
If you go to the Gallery Art Zone now, you can meet Leesle standing beautifully there.

The knitted hat was put on by the Gallery Art Zone.
I guess my bald head looked too cold.

Among the works of art in various fields such as ceramics, stationery, living (living), furniture, and fabrics...
Leesle is taking a place with its modern and casual fashion inspired by Hanbok!

The following Leesle products are displayed and sold (entered) at the National Museum of Modern and Contemporary Art Gallery Art Zone.

• Durumagi Wool Coat
• Bangryoung Jacket Melange Gray
• Modern Sapok Pants
• Cotton Dress [Night Gray / Navy]
• Small Flower Jeogori
• Goncheck Jeogori

The availability of these products is subject to change depending on sales.
Don't ask why they are not there.
It changes from time to time.

When I first started preparing for the launch of Leesle (June 2014)
I had proposed to enter the National Palace Museum Museum Shop.
I sent a proposal and products for review.

After the review period, I received notification that I was rejected.
The reason was that clothes have sizes and it is difficult to manage inventory.
It was difficult to sell because consumers would try on clothes and take them off before buying them.
It was a reasonable reason...
When I received the Hanbok I had submitted for review
it was in the same condition as I had sent it, without even opening the outer packaging.
I may be mistaken,
but it seemed like they hadn't even opened it.
It was a bummer to think they didn't even look at the Hanbok I worked so hard on and returned it.
There is a behind-the-scenes story.

But now, six months later
Leesle, which has been offered to enter the National Museum of Modern and Contemporary Art, which receives 1 million visitors annually,
is very proud and rewarding.

On the contrary, I think it was a good thing that I couldn't enter the museum.
The modern and practical Leesle brand concept and the National Museum of Modern and Contemporary Art concept fit together perfectly.

A small brand created in the Jeollabuk-do region
is now being introduced to people in the heart of Seoul!

I am so grateful for all the love I have received.

When asked if we have a store in Seoul,
I always had to apologize and say "no".
This seems like a small reward for our Leesle team and our customers.

The Modern Sapok pants that were released last week are also hanging there.
We are showcasing brand new products.

This is great news for those who are curious about the product and would like to see it, but are unable to because of the distance.
^^

The Gallery Art Zone is being remodeled, so the display location will be slightly adjusted.
The mannequins are being taken down and moved to a different location.
Don't go looking for the mannequins.

Ask the Gallery Art Zone staff at the National Museum of Modern and Contemporary Art
that you are looking for "Leesle". ^^

My desire to introduce Hanbok widely
is slowly becoming a reality, and I am very excited.
Many people participated in wearing Hanbok in 2014,
and sent letters saying that they would wear Hanbok.
I am so happy and excited. How many more people can I share the happiness of our clothes with in 2015?

The first news of 2015
is the news of the Gallery Art Zone entry at the National Museum of Modern and Contemporary Art, which warms my heart.

** How to find the Gallery Art Zone **

** National Museum of Modern and Contemporary Art Gallery Art Zone Inquiry 02-3701-9870 ~ 2
** "Too many people are gathering, causing an overload in the museum's art zone operation.Fitting is not available" !!!Thank you and sorry!!!
** The National Museum of Modern and Contemporary Art is closed every Monday
** Duration : 3 months pop-up store.
** Sales price and exchange/refund policy are subject to the National Museum of Modern and Contemporary Art policy. (May differ from the main store sales price)

** Leesle Inquiry (Main Store) 070 4218 2293
** Leesle Official Websiteleesle.com

** Inquiry KakaoTalk sonjjanghanbok