[Jeonbuk Innovation City Cultural Life] Announcing the DoTong Show Talk Concert where you can meet Risle.

This post waswritten on April 26, 2018.

Hello! This is Leesle.

Today, I'd like to share information about the upcoming "DoTongShow" talk concert, which will be held at Space Cowork Jeonbuk Innovation Center on Wednesday, May 16, 2018, at 7:30 PM!

We have an amazing guest lined up for this event! Have you guessed who it is? Haha. For those who haven't figured it out yet, let's dive into the details!

Table of Contents

1. Leesle at the Talk Concert

2. What is DoTongShow (DuTongShow)?

3. How to Apply

01. Leesle at the Talk Concert

Leesle will be participating in the DuTongShow talk concert held in Jeonbuk Innovation City.

For those who are not familiar with Leesle, let me introduce the brand!

What is Leesle?

Leesle is a fashion brand that presents a new interpretation of Hanbok (Korean traditional clothing) reflecting the 21st-century lifestyle. By adapting the materials and designs to suit modern lifestyles, Leesle creates everyday Hanbok that can be worn like jeans.

Leesle captures the essence of Korean aesthetics and style that have been passed down for 5,000 years, harmonizing it with modern sensibilities. It's a global K-fashion brand that's both familiar and contemporary.Go to Leesle's website

Who is the Star of the Talk Concert?

The person who will be sharing insights into Leesle at this DuTongShow talk concert is none other than Leesle's designer and leader, CEO Hwang Iseul!

During her freshman year of university, CEO Hwang Iseul received overwhelming praise after wearing Hanbok, and this experience led her on a 12-year journey dedicated to the world of Hanbok.

Despite concerns and warnings that it was a declining industry, she persevered, establishing a fashion business focused on Hanbok. She is a true Hanbok expert.

Related news article:[CEO Hwang Iseul of Leesle, creating everyday Hanbok] "We create Hanbok that can be stylishly worn in everyday life."

What are Leesle's Hanbok like?

Leesle's Hanbok are designed to be worn as everyday clothing, just like jeans. They are made from lightweight materials like cotton or polyester, often featuring stylish prints, and are easy to wash. While the basic structure of the jeogori (jacket) and sochima (underskirt) remains similar to traditional Hanbok, the designs are modernized to suit the preferences of contemporary women. They are elegant and stylish, making them incredibly appealing and desirable.

While CEO Hwang Iseul operates pop-up stores under the name "Baram Sangjeom" in major commercial areas of Seoul, Leesle's main store is located in Jeonju, a city known for its rich tradition.It's located right in front of Jeonju Station..

In Jeollabuk-do, a province steeped in a thousand years of history, Leesle is working to establish itself as a brand that modernizes tradition, with everyday Hanbok at its core. Many people perceive Hanbok as clothing worn only during holidays or special occasions. Leesle aims to change this perception by promoting the familiarity of everyday Hanbok and increasing awareness through various initiatives. They have taken on the role of Hanbok ambassadors, launching the "Hanbok Ippeo" (Wearing Hanbok) project, showcasing natural everyday scenes like riding the bus, having BBQ, or even going to clubs in Hanbok on social media. This has helped to establish a sense of familiarity and showcase the beauty of Leesle's Hanbok, contributing to a nationwide everyday Hanbok trend. As a result, Leesle recently appeared in a promotional CF for Jeonju City, alongside a Hanji (Korean paper) umbrella Intangible Cultural Heritage master, representing Jeonju's commitment to reinterpreting tradition and shaping its future. Leesle has become a prominent face of Jeonju.

In addition to this, CEO Hwang Iseul has been leading various programs and lectures to promote Hanbok and the beauty of Leesle. For example, she has been running Hanbok Start School in a series of sessions to provide hands-on experiences with Hanbok and the world of Hanbok design. She also organizes fashion shows with innovative concepts every year to promote Hanbok in various fields. For instance, in 2017, she held a fashion show titled "The Evolution of Hanbok," showcasing Hanbok made with modern, innovative materials. In 2018, she hosted a K-uniform Hanbok showcase featuring the traditional Korean aesthetic. She also participates in numerous lecture programs, including startup workshops for one-person businesses and lectures for prominent entrepreneurs of Jeollabuk-do Province, organized by the Jeollabuk-do Provincial Assembly.

And of course, there's the book that gained widespread recognition! "I Go to Hongdae in Hanbok." This book was published amidst numerous objections, with a single passion for Hanbok as a driving force. It reflects her journey of understanding the deeper meaning and significance of Hanbok, contributing to a shift in the perception of Hanbok amongst Koreans. Her dedication deepened as she delved into the world of Hanbok. Leesle has achieved international success, expanding to various global markets, including Europe, over the past 7 years.

Signing a showroom contract in Italy

Interviewed by a renowned Russian magazine

Distribution contracts signed with 3 locations in Europe

Distribution contracts signed with 2 locations in the Middle East

Distribution contract signed with 1 location in North America

Distribution contract signed with 1 location in Japan

For more details on Leesle's global expansion, please click on the link below!

https://blog.naver.com/ys871220/221254851651

In addition to all this, CEO Hwang Iseul will be generously sharing her experiences and expertise gained over 12 years as an entrepreneur at the talk concert. This event is an opportunity to learn about Leesle's journey, the brand's mission to modernize tradition and create everyday Hanbok, and the value of everyday Hanbok. You can also ask questions and get answers about anything you've always wondered about Leesle through an open chat room. I'm incredibly excited about this event!

What is DoTongShow (DuTongShow)?

Now, let me introduce the DoTongShow talk concert where you can learn more about Leesle.

DoTongShow (DuTongShow) is a talk show hosted by two MCs: Kim Gwang-jip, CEO of Tong Edutainment, who has extensive experience as an MC and lecturer and possesses a pure passion for sharing and connection, and Yoo Chang-seok, Team Leader at Space Cowork, who is a true community builder known for sparking deep, meaningful conversations.

Launched on the third Wednesday of June 2017, DoTongShow has hosted 11 sessions by April 2018, inviting individuals who are living their lives with unique colors and sharing their stories of connection.

1. Session 1: Experiences that Shaped Who I Am Today

• Special Session with Local Young Entrepreneurs: Hansonyo Art, Kingbro ENT, and Cheongchun Grida

2. Session 2: What Sets Your Heart Aflame

• Yang Song-hee, K-Rent TV Announcer, who found her calling and works diligently, and Choi Gyu-seong, a man who knows no limits

3. Session 3: Summer Special: Super Intern

• Summer vacation special featuring 3 passionate local university students

4. Session 4: What We Can Share

• Park Dae-ho, CEO, 3P Binder Master & Reading Management Training Master

5. Session 5: The Path That My Journey Revealed

• Jeon Seung-yeon, CEO of Cafe Albergue, who shared her experiences on the Camino de Santiago and beyond

6. Session 6: From a Clam BBQ Restaurant Part-timer to a 100 Billion Won Sales CEO

• Yang Ji-sam, CEO operating 7 stores in Yeongdeungpo

7. Session 7: Living for Your Own Reasons

• Ma Ji-song, Head of Gonggam Class Jeonju Center and Suji Enneagram Jeonbuk Center

8. Session 8: Design Your Magical Life

• Shim Sang-beom, CEO, Magician

9. Session 9: Starting a Business by Following Your Heart

• Shin Tae-soon, CEO, Zero-Capital Entrepreneur, an Icon of Learning

10. Special Session 10: Dreams Grow on Experience

• DOtong MC Duo

11. Session 11: Brand Your Value

• Park Jae-hyun, CEO, Brand Namist who has created over 690 brand names

From university students and young entrepreneurs to prominent figures in various industries, these individuals have generously shared their unique and valuable experiences every third Wednesday of the month at Space Cowork Jeonbuk Innovation Center.

👉Order here:www.leesle.com

☎Contact: 070-4218-2293

☎Stores: Hongdae, Seoul 070-8793-2293, Jeonju Main Store 070-4219-2293

✈International order:www.leesle.kr⁠⁠⁠⁠⁠⁠⁠

Free shipping over 199USD

37USD flat shipping under 199USD

🇰🇷The physical store is located in Hongdae, Seoul